RAID, a leading insecticide brand by S.C. Johnson & Son since 1956, provides effective pest control solutions worldwide. I was given the task of giving RAID a competitive edge and revolutionizing the pest control industry.

As the lead graphic designer, I repositioned RAID as a trusted expert. I revamped the design mission, logo, and packaging to enhance the brand experience, aiming to use more professional language in the redesign.

By simplifying the packaging information, consumers can quickly identify RAID products. This makes them more appealing, informative, and empowering for those seeking the best for their living environment and loved ones.